Wednesday, November 17, 2010

Twitter 2.0



Twitter Related Sites


Why Tweet? Promote your business, Promote your blog or website, establish a virtual call center, get followers, build network, get ideas, get information, become popular , have fun.


Tweet from your desktop: Use a third party twitter client like twhirl or seesmic to avoid the effort of having to login to the twitter browser each time.


Tweet from your mobile: Press the devices tab under “Settings”, enter your phone number and click the checkbox that allows you to receive tweets on your phone as SMS messages. You’ll then receive a code. Send that code to 40404 in the US, 5566511 in India and your phone will be set up for tweeting.


Definition1: Social media is a publishing revolution.
Definition 2: Perhaps the best definition of social media is content that has been created by its audience. People create content, content creates conversations and conversations create communities.
Twi-facts : The top 10 twitter users had more than 80 followers and were following more than 70 people.
Twistory:It takes a special push to get a social media snowballing to a size big enough for everyone to feel comfortable about climbing on board. For facebook it was its marketing at Harvard and from there to other universities.
For twitter it was the boost it received with its SXSW award.



Kick Starting our Twitter journey:

1. At twitter your username’s not just a user name, it forms a part of your url and will be visible whenever you promote your twitter page. (e.g. twitter.com/billgates, twitter.com/stevejobs etc)
2. One Line Bio- Talk about any project you are currently on or give a more generic bio in terms of [Professional Description 1][professional description 2][personal description]. E.g.wedding photographer; creative artist, who likes to photograph his kids at embarrassing moments.

3. The most powerful way to win followers on twitter is to follow them yourself. Look for all your friends ,colleagues, contacts on Twitter and start following them.
4. Social media is all about personal branding, which means you need to present yourself well, which means have a nice and an apt profile picture.
5. Your sidebar is actually an ad. It functions much like google ad sense.
Background design:
1. Use photoshop or paint.net or gimp
2. Download a free template from box.net /shared/lgw2pz4gso
3. Twitterpatterns.com
4. Grungetextures.com
If you are following my tweets and I reply to someone else you are following, you’ll see that message when you log on to your twitter. But if I reply to someone you’re not following, you can only see that message by looking at my timeline.
5. Websites have users, Facebook has friends and Twitter has followers.
6. Whatever you are doing on the internet , produce content that’s interesting, fun and valuable.
Find experts on a topic related to yours and encourage them to follow you, and you’ll be giving yourself a massive and valuable network.
7. If you want to keep track of what people are saying on twitter about your products or your company, simply search for that keyword and then save the search.
8. Put your twitter name in your signatures.

Tweet your blog: If you are looking to show your posts on any other kind of web site though, an even easier option is to click the “goodies” link at the bottom of twitter’s pages. Choose “widgets” and you’ll be able to select a module to place on your web page.
Two ways to initiate a conversation on twitter:
1. Reply to queries
2. Ask for information
Classic Tweets: This is what I am doing now. E.g. Don’t just say “ I am cooking now”, say “ what you think about it as well or something else”
Opinion Tweets: This is what I am thinking now
Mission Accomplished Tweets: This is what I’ve just done
Entertainment Tweets: “I’m making you laugh now”
Question Tweets: Can you help me do something now?
Picture Tweets: Look at what I’ve been doing
Using Twitter for Product launches and also as a micro helpdesk
Corporate tweets that try to build brands tend to fall into 4 broad categories:
1. Company News
2. Customer Support
3. Feedback
4. Special Offers
One of the most important check points before releasing news about your company is to
take the “Who Cares” test.
***mystarbucksidea
Promoting a blog on twitter- pg 184

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