Sunday, May 17, 2009

Ten Secrets of Worlds Greatest Communicators- by Carmine Gallo







Choice Words/Phrases









Speak with passion: Unless the audience sees that you, the speaker is totally involved, enthused and passionate about what you are speaking the audience might just ignore you. The book introduces a new quotient similar to IQ or EQ and that is PQ (Passion Quotient) . PQ increases as your enthusiasm increases and also as your energy increases. So be energetic and be enthusiastic and be more passionate as you speak.
Inspire: Inspiration and Charisma is the key to inspiration. The author defines charisma as “a personal attractiveness that enables you to influence others, an ability to arouse fervent popular devotion and enthusiasm”.
Seem human and paint a picture to your audience. Tell them where they are and where you are going to take them to. Show them that this is the compelling vision you have for them and that you are going to take all of them towards that vision.
One of the very effective ways of selling your vision is through a story. A good story appeals to the audience like a magnet and conveys the message in the most lucid and straightforward way. However, keep the story original and personal. Copying someone else’s story could have an adverse impact.
Sell a mission to the audience. Steve Jobs told the then CEO of Pepsi Sculley “Do you want to spend the rest of your life selling sugared water or Change the World”, in a bid to convince Sculley to join Apple.
Prepare: Prepare, prepare and prepare thoroughly before a presentation. Most of the world’s greatest communicators prepare thoroughly before the presentation. Some of them prepare to the finicky extent of when to pause, what joke to crack and when to smile.
People prepare by watching themselves the recorded practice sessions and improvising on the presentation.
It is also cardinally important to know your audience. Their background, their history, their interests and what kind of humor they’d like and what they are looking for in the presentation and what they actually care for.
And
Don’t read from your presentation…Speak.

Start Strong: Powerful beginning and end will leave the audience speechless. Some of the experts feel – get your audience’s attention in the first 30 seconds or perish. Try the 30 second pitch, where the gist of your message needs to be addressed in nothing more than 30 seconds. What makes a good 30-second pitch? The one that answers
1.What is my service, product, company or cause?
2.What problem do I solve?
3.How am I different?
4.Why should you care?

Clarity: Lose the Jargon or Lose your Audience. Keep it simple. Express the Wow in your message clearly.
Eg. for a Simple and Clear message. “Fix, Sell or Close” by Jack Welch.
Here’s what you can do to work around the jargon. Use Story enhancers
Story Enhancers include Analogies, Anecdotes, Endorsements, Examples, Statistics and Testimonials. `
Brevity:
Long is Dull. Are you dull?
Keep the presentation small and sweet. Avoid too many slides in case you are using a PowerPoint.

Say It With Style:
Develop your individual style.
There are some good tips to make a good style in a presentation.
1.Vary your tone
2.Have a reasonably good pace
3.Pause (at important points)
4. Punch the key words – for that extra stress
5. Clearly utter each and every word. Don’t mumble

Command Presence:
Don’t stand just at the same place throughout your presentation. Move around the stage and move around the audience. As you move around the audience, keep
1. Open Posture
2. Make Eye Contact
3. Use well placed Hand Gestures


Wear It Well:
Clients are flattered when you dress up for the occasion, because dressing up for an occasion shows that you care for the occasion and that is a positive sign. Great dress catches peoples’ attention. So Wear It Well.
Stay in Style when it comes to dressing. Update your closet with the latest in the market.
Get the Right Fit and Right Color. The color of leadership is “Dark Blue (solid or with fine pinstripe) Suit, White or baby blue shirt and burgundy tie “ according to De Paris. De Paris is an authority in dressing design and has made suits for some of the most popular US presidents such as Ronald Reagan, Bill Clinton, Bush Senior and Junior etc. All this, however with the disclaimer that one needs to dress for the occasion. No point wearing De Paris’ style for a Valentine’s Day outing.


Reinvent Yourself:
Curiosity is the key word. Always be prepared to reinvent yourself, with new skills, new ideas, new vision, new slogan for your business etc.
AND
The 11th Secret – Believe, deep down that you’re destined to do great things.




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